Within Our Reach

Within Our Reach is an incredible statement of every person’s ability to make a difference to a global issue – poverty – starting with awareness, which speaks for every campaign.

People need to stop seeing it as an issue of charity, and start seeing it as an issue of justice…charity is about feeling sorry for others and giving a handout. Justice is about realising that there’s something fundamentally wrong with the current situation, and that it needs to change.

With the passing of International Poverty Week, there has never been a better time to lead from the grassroots. For many young Australians, this meant leading the End Poverty Roadtrip by hitting the streets to transform the way that Australians think about the issue.

In publishing this, the words of Olivia Wilde emerged once again [see post Celebrity Initiative – Publicity or Inspiration? ];

“I don’t mean to sound ungrateful to the people who give money to charities. But I yearn for a better way, a more consistent way, to give…it’s a system where people think, ‘I’m going to live my life and not really think about the developing world, and then on Christmas, I’ll cut a check'”.


There is, of course, a high level of gratitude that must be an outcome for these individuals/organisations, who have taken one step more than others in donating money and time to make a difference.

But to what continual impact can this have on solving an issue of social injustice, if it is not accompanied by a permanent attitude, or motivation, to make a change? An impact that is especially reduced when governments are simultaneously making billion$ cuts in aid programs. This also means that any action to seek a solution is left to the philanthropists, charitable foundations or institutions – the ‘professionals’.

Yet recognition of social inequity does not require professionalism. Perhaps it is here that we arrive at a system that advocates money as the most effective [or only] means of reducing issues of poverty, gender inequality, indigenous rights (to name a few) on a global scale; personally, we believe this is where action merely begins.


Tell us what you think on the debate of charity work – leave a comment today!


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